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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Several categories	Several categories	Food
Established	—	1990	1992	1985
Inspection	None	Annual on-site, IFOAM- and ISO 17065-accredited	Annual audit by national Ecolabel competent body	Annual on-site by French-accredited certifiers
Residue testing	None	Required	Per-category limits	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.	Doesn't apply to food. Doesn't mean organic.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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