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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IFM IFOAM — Organics International Global · Tier 2 Trusted	Bio-Siegel (Germany) Germany · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.	Germany's national organic mark, owned by the Federal Ministry of Food and Agriculture. Sits alongside the EU Leaf on most German organic packaging since 2001. Same standard as the EU Leaf — Bio-Siegel is the brand consumers recognise.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Several categories	Food	Food
Established	—	1972	2001	1985
Inspection	None	Periodic review of accredited certifier bodies	Annual on-site by EU-accredited German control body	Annual on-site by KRAV-accredited certifier
Residue testing	None	Delegated to accredited certifiers	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited German certifier.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.	Same standard as the EU Leaf — not stricter.	Mark is trademark-protected.

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