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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IFM IFOAM — Organics International Global · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Rainforest Alliance Global · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.
Scope	Several categories	Several categories	Several categories	Food
Established	—	1972	1992	1987
Inspection	None	Periodic review of accredited certifier bodies	Annual audit by national Ecolabel competent body	Annual third-party audit (RA-accredited)
Residue testing	None	Delegated to accredited certifiers	Per-category limits	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.	Doesn't apply to food. Doesn't mean organic.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.

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