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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IFM IFOAM — Organics International Global · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
Scope	Several categories	Several categories	Several categories	Food
Established	—	1972	1990	1985
Inspection	None	Periodic review of accredited certifier bodies	Annual on-site, IFOAM- and ISO 17065-accredited	Annual on-site by French-accredited certifiers
Residue testing	None	Delegated to accredited certifiers	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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