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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
IFM
IFOAM — Organics International
Global · Tier 2 Trusted
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
ScopeSeveral categoriesSeveral categoriesFood
Established—19722001
InspectionNonePeriodic review of accredited certifier bodiesAnnual on-site by MAFF-registered certifier
Residue testingNoneDelegated to accredited certifiersRequired for high-risk operations
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards.
  • Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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