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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
IFM
IFOAM — Organics International
Global · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeSeveral categoriesSeveral categoriesFood
Established—19722010
InspectionNonePeriodic review of accredited certifier bodiesAnnual third-party audit + lab testing
Residue testingNoneDelegated to accredited certifiersGMO testing only (not pesticide)
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards.
  • Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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