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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Food
Established	—	2001
Inspection	None	Annual on-site by MAFF-registered certifier
Residue testing	None	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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