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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
ScopeSeveral categoriesFoodFood
Established—20012009
InspectionNoneAnnual on-site by MAFF-registered certifierAnnual on-site by CFIA-accredited certifier
Residue testingNoneRequired for high-risk operationsRisk-based, conducted by accredited certifiers
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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