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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
COSMOS-Organic / Natural logo
COSMOS-Organic / Natural
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
ScopeSeveral categoriesFoodCosmetics
Established—20012010
InspectionNoneAnnual on-site by MAFF-registered certifierAnnual on-site by COSMOS-accredited certifier
Residue testingNoneRequired for high-risk operationsRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • COSMOS Organic: ≥95% organic agricultural ingredients.
  • COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions.
  • No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES.
  • Biodegradability requirements.
  • Annual on-site audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Doesn't certify clinical effectiveness or skin tolerance.

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