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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
Demeter International logo
Demeter International
Global · Tier 2 Trusted
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The certification mark for biodynamic agriculture. Stricter than any government organic standard: it covers the entire farm as a closed ecosystem, follows a planting calendar tied to lunar/solar cycles, and bans many practices the baseline organic rules permit.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
ScopeSeveral categoriesFoodSeveral categoriesFood
Established—200119281995
InspectionNoneAnnual on-site by MAFF-registered certifierAnnual on-site by Demeter-accredited inspectorsAnnual on-site by Finnish Food Authority
Residue testingNoneRequired for high-risk operationsRisk-based on top of organicRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • All organic standards PLUS biodynamic preparations and whole-farm planning.
  • Whole-farm certification (not single fields/products).
  • Annual on-site inspection by Demeter-accredited inspectors.
  • Animal welfare standards stricter than baseline organic.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Biodynamic philosophy includes esoteric elements (lunar planting, herbal preparations) that many scientists view as non-evidence-based — the agronomic outcomes are still good, the underlying claims about cosmic forces are not testable.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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