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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	JAS Organic Japan · Tier 1 Gold	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Fair for Life Global · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.
Scope	Several categories	Food	Several categories	Several categories
Established	—	2001	1992	2006
Inspection	None	Annual on-site by MAFF-registered certifier	Annual audit by national Ecolabel competent body	Annual on-site, Ecocert-administered
Residue testing	None	Required for high-risk operations	Per-category limits	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Fair pricing for producers. Compliance with ILO core conventions on labour rights, no forced or child labour. Environmental criteria including organic-or-equivalent farming practices. Annual on-site audit by Ecocert.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't apply to food. Doesn't mean organic.	Doesn't itself mean organic — pair with an organic mark for the full picture.

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