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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	JAS Organic Japan · Tier 1 Gold	Fairtrade International Global · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Food	Food
Established	—	2001	1997	1985
Inspection	None	Annual on-site by MAFF-registered certifier	Annual on-site by FLOCERT (independent of Fairtrade International)	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required for high-risk operations	Not for organic — Fairtrade alone doesn't test residues	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Minimum price floors for producer cooperatives. Fairtrade Premium paid into community-development funds. Bans on the worst forms of child and forced labour. Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.	Mark is trademark-protected.

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