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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	JAS Organic Japan · Tier 1 Gold	Naturland Germany · Tier 2 Trusted	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
Scope	Several categories	Food	Several categories	Food
Established	—	2001	1982	2009
Inspection	None	Annual on-site by MAFF-registered certifier	Annual on-site by Naturland-accredited inspectors	Annual on-site, MAPA-accredited
Residue testing	None	Required for high-risk operations	Required	Required for export
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Membership-based — only farms that join the Naturland association can use the mark.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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