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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Kilimohai Organic Mark (East Africa) East Africa · Tier 2 Trusted	India Organic (NPOP) India · Tier 1 Gold	NATRUE European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The East African regional organic mark, under the East Africa Organic Products Standard (EAOPS). Used across Kenya, Tanzania, Uganda, Rwanda, and Burundi. Administered through Participatory Guarantee Systems coordinated by KOAN (Kenya Organic Agriculture Network).	India's national organic mark under the National Programme for Organic Production. Administered by APEDA; required on any food exported as organic and increasingly on domestic packaging.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
Scope	Several categories	Food	Food	Cosmetics
Established	—	2007	2001	2007
Inspection	None	PGS peer-review (annual)	Annual on-site by APEDA-accredited certifier	Annual third-party audit
Residue testing	None	Risk-based	Required for export shipments	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Compliance with the East Africa Organic Products Standard (EAOPS). Peer-review inspection via Participatory Guarantee Systems (PGS). Regional cross-recognition across the five East African Community member states.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual third-party certification.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	PGS-based — the inspection model is community peer-review rather than third-party. Strong for domestic markets, less recognised by the EU/USA than third-party schemes.	Domestic-only sales can also use FSSAI's 'Jaivik Bharat' mark — if you see only 'Jaivik Bharat' without 'India Organic', the supply chain may be PGS-India rather than NPOP-accredited.	Mark is trademark-protected.

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