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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Kilimohai Organic Mark (East Africa) East Africa · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	COSMOS-Organic / Natural European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The East African regional organic mark, under the East Africa Organic Products Standard (EAOPS). Used across Kenya, Tanzania, Uganda, Rwanda, and Burundi. Administered through Participatory Guarantee Systems coordinated by KOAN (Kenya Organic Agriculture Network).	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
Scope	Several categories	Food	Food	Cosmetics
Established	—	2007	1985	2010
Inspection	None	PGS peer-review (annual)	Annual on-site by KRAV-accredited certifier	Annual on-site by COSMOS-accredited certifier
Residue testing	None	Risk-based	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Compliance with the East Africa Organic Products Standard (EAOPS). Peer-review inspection via Participatory Guarantee Systems (PGS). Regional cross-recognition across the five East African Community member states.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	PGS-based — the inspection model is community peer-review rather than third-party. Strong for domestic markets, less recognised by the EU/USA than third-party schemes.	Mark is trademark-protected.	Doesn't certify clinical effectiveness or skin tolerance.

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