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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Korea Organic logo
Korea Organic
South Korea · Tier 1 Gold
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeSeveral categoriesFoodSeveral categories
Established—20011982
InspectionNoneAnnual on-site by MAFRA-accredited certifierAnnual on-site by Naturland-accredited inspectors
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection by a MAFRA-accredited certifier.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Cosmetics and textiles are covered under separate Korean schemes, not this mark.
  • Membership-based — only farms that join the Naturland association can use the mark.

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