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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Bio-Siegel (Germany) Germany · Tier 1 Gold	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Germany's national organic mark, owned by the Federal Ministry of Food and Agriculture. Sits alongside the EU Leaf on most German organic packaging since 2001. Same standard as the EU Leaf — Bio-Siegel is the brand consumers recognise.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Food	Food	Food
Established	—	1985	2001	2001
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by EU-accredited German control body	Annual on-site by MAFF-registered certifier
Residue testing	None	Required	Risk-based	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited German certifier.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Same standard as the EU Leaf — not stricter.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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