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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Bio-Siegel (Germany) Germany · Tier 1 Gold	Rainforest Alliance Global · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Germany's national organic mark, owned by the Federal Ministry of Food and Agriculture. Sits alongside the EU Leaf on most German organic packaging since 2001. Same standard as the EU Leaf — Bio-Siegel is the brand consumers recognise.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.
Scope	Several categories	Food	Food	Food
Established	—	1985	2001	1987
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by EU-accredited German control body	Annual third-party audit (RA-accredited)
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited German certifier.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Same standard as the EU Leaf — not stricter.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.

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