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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Canada Organic Biologique logo
Canada Organic Biologique
Canada · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
ScopeSeveral categoriesFoodFood
Established—19852009
InspectionNoneAnnual on-site by KRAV-accredited certifierAnnual on-site by CFIA-accredited certifier
Residue testingNoneRequiredRisk-based, conducted by accredited certifiers
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • ≥95% organic ingredients (single-ingredient products: 100%).
  • No synthetic pesticides, no GMOs, no irradiation.
  • Annual third-party certification under the Canada Organic Regime.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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