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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	China Organic (COFCC) China · Tier 1 Gold	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	China's national organic certification under the Certification and Accreditation Administration. Mandatory on any product sold as '有机' (organic) in mainland China.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Several categories	Food	Food	Food
Established	—	1985	2005	2010
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by CNCA-accredited certifier	Annual third-party audit + lab testing
Residue testing	None	Required	Required	GMO testing only (not pesticide)
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual third-party certification. Each certified product carries a unique 17-digit traceability code.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Imported organic foods must be re-certified under the Chinese standard — overseas certifications alone are not accepted for the 有机 label.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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