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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
COSMOS-Organic / Natural logo
COSMOS-Organic / Natural
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
ScopeSeveral categoriesFoodCosmetics
Established—19852010
InspectionNoneAnnual on-site by KRAV-accredited certifierAnnual on-site by COSMOS-accredited certifier
Residue testingNoneRequiredRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • COSMOS Organic: ≥95% organic agricultural ingredients.
  • COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions.
  • No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES.
  • Biodegradability requirements.
  • Annual on-site audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • Doesn't certify clinical effectiveness or skin tolerance.

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