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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Fair for Life Global · Tier 2 Trusted	Canada Organic Biologique Canada · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.	The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
Scope	Several categories	Food	Several categories	Food
Established	—	1985	2006	2009
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site, Ecocert-administered	Annual on-site by CFIA-accredited certifier
Residue testing	None	Required	Risk-based	Risk-based, conducted by accredited certifiers
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Fair pricing for producers. Compliance with ILO core conventions on labour rights, no forced or child labour. Environmental criteria including organic-or-equivalent farming practices. Annual on-site audit by Ecocert.	≥95% organic ingredients (single-ingredient products: 100%). No synthetic pesticides, no GMOs, no irradiation. Annual third-party certification under the Canada Organic Regime.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Doesn't itself mean organic — pair with an organic mark for the full picture.	Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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