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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Fairtrade International logo
Fairtrade International
Global · Tier 3 Specialty
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.
ScopeSeveral categoriesFoodFood
Established—19851997
InspectionNoneAnnual on-site by KRAV-accredited certifierAnnual on-site by FLOCERT (independent of Fairtrade International)
Residue testingNoneRequiredNot for organic — Fairtrade alone doesn't test residues
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • Minimum price floors for producer cooperatives.
  • Fairtrade Premium paid into community-development funds.
  • Bans on the worst forms of child and forced labour.
  • Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.

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