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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold	India Organic (NPOP) India · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	India's national organic mark under the National Programme for Organic Production. Administered by APEDA; required on any food exported as organic and increasingly on domestic packaging.
Scope	Several categories	Food	Food	Food
Established	—	1985	2001	2001
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by MAFF-registered certifier	Annual on-site by APEDA-accredited certifier
Residue testing	None	Required	Required for high-risk operations	Required for export shipments
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual third-party certification.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Domestic-only sales can also use FSSAI's 'Jaivik Bharat' mark — if you see only 'Jaivik Bharat' without 'India Organic', the supply chain may be PGS-India rather than NPOP-accredited.

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