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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
Scope	Several categories	Food	Food	Several categories
Established	—	1985	2001	1989
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by MAFF-registered certifier	On-site + product review by national Ecolabel office
Residue testing	None	Required	Required for high-risk operations	Risk-based per category
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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