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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
ScopeSeveral categoriesFoodFood
Established—19851995
InspectionNoneAnnual on-site by KRAV-accredited certifierAnnual on-site by Finnish Food Authority
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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