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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Luomu (Finland) Finland · Tier 2 Trusted	Canada Organic Biologique Canada · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	The federal Canadian organic standard, mandatory on any agricultural product sold across provincial borders or imported as 'organic'.
Scope	Several categories	Food	Food	Food
Established	—	1985	1995	2009
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by Finnish Food Authority	Annual on-site by CFIA-accredited certifier
Residue testing	None	Required	Required	Risk-based, conducted by accredited certifiers
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	≥95% organic ingredients (single-ingredient products: 100%). No synthetic pesticides, no GMOs, no irradiation. Annual third-party certification under the Canada Organic Regime.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Provincial sales-only operations are not legally required to carry it (though many do voluntarily).

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