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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted	Bio Suisse 'Knospe' (Bud) Switzerland · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	The Swiss organic farmers' federation mark. The Knospe (Bud) is the dominant organic mark in Swiss supermarkets and operates to standards stricter than the Swiss federal organic ordinance.
Scope	Several categories	Food	Several categories	Food
Established	—	1985	1982	1981
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site by Naturland-accredited inspectors	Annual on-site, bio.inspecta accredited
Residue testing	None	Required	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Whole-farm conversion. Lower nitrogen inputs than the Swiss federal organic baseline. Strong animal welfare requirements. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Membership-based — only farms that join the Naturland association can use the mark.	Switzerland is outside the EU — the Knospe is recognised by the EU under the Switzerland-EU equivalence agreement, but not by USDA without further certification.

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