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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted	Soil Association Organic United Kingdom · Tier 2 Trusted	Korea Organic South Korea · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.	South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.
Scope	Several categories	Food	Several categories	Food
Established	—	1985	1946	2001
Inspection	None	Annual on-site by KRAV-accredited certifier	Annual on-site, UKAS-accredited	Annual on-site by MAFRA-accredited certifier
Residue testing	None	Required	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection by a MAFRA-accredited certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Logo is trademarked — not a free-licence mark.	Cosmetics and textiles are covered under separate Korean schemes, not this mark.

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