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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
COSMOS-Organic / Natural logo
COSMOS-Organic / Natural
European Union · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
ScopeSeveral categoriesFoodCosmetics
Established—19952010
InspectionNoneAnnual on-site by Finnish Food AuthorityAnnual on-site by COSMOS-accredited certifier
Residue testingNoneRequiredRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
  • COSMOS Organic: ≥95% organic agricultural ingredients.
  • COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions.
  • No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES.
  • Biodegradability requirements.
  • Annual on-site audit.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.
  • Doesn't certify clinical effectiveness or skin tolerance.

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