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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted	ECO Ecocert France · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	France-based independent certifier operating in 130+ countries. One of the world's largest organic + cosmetics + textile certifiers. The 'Ecocert' wordmark on a package usually means Ecocert was the accredited body that ran the inspection against the national/EU standard.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Several categories	Food
Established	—	1995	1991	1985
Inspection	None	Annual on-site by Finnish Food Authority	Annual on-site, ISO 17065-accredited	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required	Risk-based per standard	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Inspection against the relevant national or private organic standard (EU 2018/848, USDA NOP, COSMOS, GOTS, Fair for Life, etc.). Annual on-site inspection. Accredited under multiple national systems including USDA NOP and EU 2018/848.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Ecocert is the certifier, not the standard — the actual rules come from whichever organic regulation the product is certified under.	Mark is trademark-protected.

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