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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
IBD
IBD Orgânico (Brazil)
Brazil · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
ScopeSeveral categoriesFoodSeveral categories
Established—19951990
InspectionNoneAnnual on-site by Finnish Food AuthorityAnnual on-site, IFOAM- and ISO 17065-accredited
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
  • Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter.
  • Annual on-site inspection.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.
  • A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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