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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Demeter International logo
Demeter International
Global · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.The certification mark for biodynamic agriculture. Stricter than any government organic standard: it covers the entire farm as a closed ecosystem, follows a planting calendar tied to lunar/solar cycles, and bans many practices the baseline organic rules permit.
ScopeSeveral categoriesFoodFoodSeveral categories
Established—199519851928
InspectionNoneAnnual on-site by Finnish Food AuthorityAnnual on-site by KRAV-accredited certifierAnnual on-site by Demeter-accredited inspectors
Residue testingNoneRequiredRequiredRisk-based on top of organic
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • All organic standards PLUS biodynamic preparations and whole-farm planning.
  • Whole-farm certification (not single fields/products).
  • Annual on-site inspection by Demeter-accredited inspectors.
  • Animal welfare standards stricter than baseline organic.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.
  • Mark is trademark-protected.
  • Biodynamic philosophy includes esoteric elements (lunar planting, herbal preparations) that many scientists view as non-evidence-based — the agronomic outcomes are still good, the underlying claims about cosmic forces are not testable.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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