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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted	NASAA Certified Organic (Australia) Australia · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	National Association for Sustainable Agriculture, Australia. One of seven Australian Department of Agriculture-approved certifiers. IFOAM-accredited; certifies organic and biodynamic produce.
Scope	Several categories	Food	Cosmetics	Several categories
Established	—	1995	2007	1986
Inspection	None	Annual on-site by Finnish Food Authority	Annual third-party audit	Annual on-site, NASAA-accredited
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Compliance with the Australian National Standard for Organic and Bio-Dynamic Produce. Annual on-site inspection. Biodynamic certification option.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Mark is trademark-protected.	Australia has multiple competing organic certifiers — NASAA is one of seven, not the dominant national mark (that's ACO).

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