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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted	$OEKO-TEX Standard 100 logo$ OEKO-TEX Standard 100 Global · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	Tests finished textiles for harmful substances. Important: OEKO-TEX 100 is NOT an organic certification — it certifies that the finished item is free of certain chemicals, regardless of how the fibre was grown.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Textiles	Food
Established	—	1995	1992	1985
Inspection	None	Annual on-site by Finnish Food Authority	Annual on-site + lab testing of finished products	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required	Required (this is the entire point)	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Finished textile tested against the OEKO-TEX harmful-substance limit list. Limits on heavy metals, formaldehyde, pesticide residue, banned amines, allergenic dyes.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Does NOT mean organic. Does NOT cover farming, dyeing chemistry beyond the limit list, or social/labour standards. A 100% conventional cotton t-shirt can be OEKO-TEX 100 certified.	Mark is trademark-protected.

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