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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted	Rainforest Alliance Global · Tier 3 Specialty	Korea Organic South Korea · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	South Korea's national organic mark under MAFRA (Ministry of Agriculture, Food and Rural Affairs). Required on any food sold as 유기농 in Korea.
Scope	Several categories	Food	Food	Food
Established	—	1995	1987	2001
Inspection	None	Annual on-site by Finnish Food Authority	Annual third-party audit (RA-accredited)	Annual on-site by MAFRA-accredited certifier
Residue testing	None	Required	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection by a MAFRA-accredited certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Cosmetics and textiles are covered under separate Korean schemes, not this mark.

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