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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Luomu (Finland) Finland · Tier 2 Trusted	Soil Association Organic United Kingdom · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
Scope	Several categories	Food	Several categories	Several categories
Established	—	1995	1946	1990
Inspection	None	Annual on-site by Finnish Food Authority	Annual on-site, UKAS-accredited	Annual on-site, IFOAM- and ISO 17065-accredited
Residue testing	None	Required	Risk-based	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (Finnish supply chains end-to-end). Annual on-site inspection by the Finnish Food Authority.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.	Logo is trademarked — not a free-licence mark.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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