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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Orgánico SAGARPA / SENASICA (Mexico) logo
Orgánico SAGARPA / SENASICA (Mexico)
Mexico · Tier 1 Gold
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeSeveral categoriesFoodSeveral categories
Established—20061982
InspectionNoneAnnual on-site, SENASICA-accreditedAnnual on-site by Naturland-accredited inspectors
Residue testingNoneRequiredRequired
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • ≥95% organic ingredients per LPO.
  • Annual on-site inspection by SENASICA-accredited certifier.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • USDA equivalence is granted product-by-product, not blanket.
  • Membership-based — only farms that join the Naturland association can use the mark.

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