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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
NASAA Certified Organic (Australia) logo
NASAA Certified Organic (Australia)
Australia · Tier 2 Trusted
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.National Association for Sustainable Agriculture, Australia. One of seven Australian Department of Agriculture-approved certifiers. IFOAM-accredited; certifies organic and biodynamic produce.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesSeveral categoriesFood
Established—19861985
InspectionNoneAnnual on-site, NASAA-accreditedAnnual on-site by French-accredited certifiers
Residue testingNoneRisk-basedRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Compliance with the Australian National Standard for Organic and Bio-Dynamic Produce.
  • Annual on-site inspection.
  • Biodynamic certification option.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Australia has multiple competing organic certifiers — NASAA is one of seven, not the dominant national mark (that's ACO).
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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