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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
NASAA Certified Organic (Australia) logo
NASAA Certified Organic (Australia)
Australia · Tier 2 Trusted
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.National Association for Sustainable Agriculture, Australia. One of seven Australian Department of Agriculture-approved certifiers. IFOAM-accredited; certifies organic and biodynamic produce.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
ScopeSeveral categoriesSeveral categoriesFood
Established—19862001
InspectionNoneAnnual on-site, NASAA-accreditedAnnual on-site by MAFF-registered certifier
Residue testingNoneRisk-basedRequired for high-risk operations
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Compliance with the Australian National Standard for Organic and Bio-Dynamic Produce.
  • Annual on-site inspection.
  • Biodynamic certification option.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Australia has multiple competing organic certifiers — NASAA is one of seven, not the dominant national mark (that's ACO).
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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