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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Several categories	Cosmetics	Food	Food
Established	—	2007	1985	2010
Inspection	None	Annual third-party audit	Annual on-site by French-accredited certifiers	Annual third-party audit + lab testing
Residue testing	None	Risk-based	Risk-based	GMO testing only (not pesticide)
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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