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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Orgánico Argentina Argentina · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Argentina's national organic mark under SENASA (National Food Safety and Quality Service). Implemented as a label in December 2012 under Law 25.127 (1999).
Scope	Several categories	Cosmetics	Several categories	Food
Established	—	2007	1992	2012
Inspection	None	Annual third-party audit	Annual audit by national Ecolabel competent body	Annual on-site, SENASA-accredited
Residue testing	None	Risk-based	Per-category limits	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Compliance with Argentine Law 25.127. Annual on-site inspection by SENASA-accredited certifier. Recognised as equivalent to EU + USDA organic under bilateral agreements.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Doesn't apply to food. Doesn't mean organic.	Domestic recognition only — exports use the buyer's national mark (USDA, EU Leaf) under equivalence.

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