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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Fair for Life logo
Fair for Life
Global · Tier 2 Trusted
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.
ScopeSeveral categoriesCosmeticsSeveral categories
Established—20072006
InspectionNoneAnnual third-party auditAnnual on-site, Ecocert-administered
Residue testingNoneRisk-basedRisk-based
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Fair pricing for producers.
  • Compliance with ILO core conventions on labour rights, no forced or child labour.
  • Environmental criteria including organic-or-equivalent farming practices.
  • Annual on-site audit by Ecocert.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • Doesn't itself mean organic — pair with an organic mark for the full picture.

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