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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	Fairtrade International Global · Tier 3 Specialty	Naturland Germany · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
Scope	Several categories	Cosmetics	Food	Several categories
Established	—	2007	1997	1982
Inspection	None	Annual third-party audit	Annual on-site by FLOCERT (independent of Fairtrade International)	Annual on-site by Naturland-accredited inspectors
Residue testing	None	Risk-based	Not for organic — Fairtrade alone doesn't test residues	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Minimum price floors for producer cooperatives. Fairtrade Premium paid into community-development funds. Bans on the worst forms of child and forced labour. Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.	Membership-based — only farms that join the Naturland association can use the mark.

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