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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
India Organic (NPOP) logo
India Organic (NPOP)
India · Tier 1 Gold
What it meansThe word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.India's national organic mark under the National Programme for Organic Production. Administered by APEDA; required on any food exported as organic and increasingly on domestic packaging.
ScopeSeveral categoriesCosmeticsFood
Established—20072001
InspectionNoneAnnual third-party auditAnnual on-site by APEDA-accredited certifier
Residue testingNoneRisk-basedRequired for export shipments
Guarantees
  • Nothing. It is not a certification and there is no body verifying anything.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual third-party certification.
Does NOT
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Mark is trademark-protected.
  • Domestic-only sales can also use FSSAI's 'Jaivik Bharat' mark — if you see only 'Jaivik Bharat' without 'India Organic', the supply chain may be PGS-India rather than NPOP-accredited.

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