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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
Scope	Several categories	Cosmetics	Food	Food
Established	—	2007	1985	2001
Inspection	None	Annual third-party audit	Annual on-site by KRAV-accredited certifier	Annual on-site by MAFF-registered certifier
Residue testing	None	Risk-based	Required	Required for high-risk operations
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Mark is trademark-protected.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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