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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	Orgánico SAGARPA / SENASICA (Mexico) Mexico · Tier 1 Gold	Australian Certified Organic Australia · Tier 1 Gold
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).	Australia's largest organic certifier, accredited under the Australian National Standard for Organic and Bio-Dynamic Produce. The bud-and-leaf logo is the most-seen organic mark in Australian supermarkets.
Scope	Several categories	Cosmetics	Food	Food
Established	—	2007	2006	2002
Inspection	None	Annual third-party audit	Annual on-site, SENASICA-accredited	Annual on-site, ACOS-accredited
Residue testing	None	Risk-based	Required	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients per LPO. Annual on-site inspection by SENASICA-accredited certifier.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare and biodynamic-compatible production options.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	USDA equivalence is granted product-by-product, not blanket.	Australia has no single mandatory organic mark — ACO is the dominant one, but NASAA, OFC, and others also certify.

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