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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	NATRUE European Union · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted	IBD IBD Orgânico (Brazil) Brazil · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	South America's largest organic certifier. IBD certifies under Brazilian, USDA NOP, EU, and JAS standards — a single-stop certifier widely used across Latin America.
Scope	Several categories	Cosmetics	Several categories	Several categories
Established	—	2007	1982	1990
Inspection	None	Annual third-party audit	Annual on-site by Naturland-accredited inspectors	Annual on-site, IFOAM- and ISO 17065-accredited
Residue testing	None	Risk-based	Required	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Multiple-standard certification: Brazilian (SisOrg), USDA NOP, EU, JAS, Demeter. Annual on-site inspection.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.	Membership-based — only farms that join the Naturland association can use the mark.	A single product may carry IBD plus a country-specific organic mark — IBD itself isn't the regulatory mark in any of those markets, just the accredited certifier.

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