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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Naturland Germany · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted	Fair for Life Global · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Combined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.
Scope	Several categories	Several categories	Food	Several categories
Established	—	1982	1985	2006
Inspection	None	Annual on-site by Naturland-accredited inspectors	Annual on-site by French-accredited certifiers	Annual on-site, Ecocert-administered
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Fair pricing for producers. Compliance with ILO core conventions on labour rights, no forced or child labour. Environmental criteria including organic-or-equivalent farming practices. Annual on-site audit by Ecocert.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Membership-based — only farms that join the Naturland association can use the mark.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't itself mean organic — pair with an organic mark for the full picture.

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