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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Naturland Germany · Tier 2 Trusted	BioGro New Zealand New Zealand · Tier 1 Gold	COSMOS-Organic / Natural European Union · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.	The leading certification for organic cosmetics in Europe. Two grades: COSMOS Organic (≥95% organic agricultural ingredients) and COSMOS Natural (no organic minimum, but the same restricted-ingredient list).
Scope	Several categories	Several categories	Several categories	Cosmetics
Established	—	1982	1983	2010
Inspection	None	Annual on-site by Naturland-accredited inspectors	Annual on-site, IFOAM-accredited	Annual on-site by COSMOS-accredited certifier
Residue testing	None	Required	Risk-based	Risk-based
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.	COSMOS Organic: ≥95% organic agricultural ingredients. COSMOS Natural: minimum natural-origin ingredients with banned synthetic restrictions. No GMOs, no parabens, no PEGs, no synthetic fragrances, no SLS/SLES. Biodegradability requirements. Annual on-site audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Membership-based — only farms that join the Naturland association can use the mark.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.	Doesn't certify clinical effectiveness or skin tolerance.

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